From Innovation to Elevation: How the Tech Industry Searches for Higher Ground

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By Jade Lopez, CRDN
Tuesday, August 27, 2024

Have you ever considered the correlation between rising interest rates and the tech industry? With the world’s largest technology-based companies such as Intel, Microsoft, and Amazon laying off tens of thousands of employees and announcing mass budget cuts, the search to cut costs in any way possible is at an all-time high. Companies are reflecting on ways to maximize their growth potential as part of the search for more stable and higher ground.

The rise of artificial intelligence (AI) has allowed businesses to enhance the quality of their services, making them more advanced in internal processes, such as eliminating human errors, consistent availability, unbiased performances, cost-effectiveness, and superb data processing. Usage of this sustainable innovation poses serious risks to real workers, however, as many companies are choosing the AI route over physical employees.

This has led investors to adapt their strategies. As revenues slow down, the need for companies to decrease their expenses rises. Post-pandemic has surfaced thousands of opportunities to work remotely, skyrocketing the demand for top-notch digital technology and platforms. This has culminated with tech companies going into overdrive, with a heavy focus on having the best security measures and tech systems.

With advanced cybersecurity measures, companies are homing in on widespread security threats and investing in efforts to protect their data. Organizations are utilizing 24/7 monitoring tools to stay ahead of perceived threats, and with the help of data loss prevention (DLP) solutions, these technologies are helping to safeguard protected information by watching and controlling the transfer of data between individuals and software.

Additionally, many companies are requiring their employees to enroll in comprehensive security awareness training programs. With potential breaches, including both technical and human errors, preventing both long and short-term consequences including financial loss, data leaks, and hacked systems is essential for individuals and businesses to feel safe and secure with their private information.

In an ever-changing society reliant on modern technology, the tech industry will always be
searching for higher ground. Whether it is more advanced threat intelligence, developing

security measures, a focus on compliance matters, stricter cyber insurance, or adapting multi-factor authentication, the industry is taking steps to better protect company assets and consumer data, prioritize their growth, and keep up with changing times.